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미래를 혁신하고 세계를 선도하는 UST

Symbols of UST

Logo

Logo Concept

Logo image file and Manual Download
UST 이미지

The letter S is expressed in the form of braille with the meanings of Science, Specialist, and Synergy. It represents the creativity of UST that pursues new value creation through multilateral research and convergence technology and to be more creative.

  • Science Creates new value through various scientific
    technology research crossing the boundaries of
    different fields.
  • Specialist Trains the best R&D professionals who have profound knowledge, wide perspective and open minds.
  • Synergy Paves the way for a new future with synergy
    through the convergence and cooperation of many fields

Six dots represent new convergence technology fields that UST focuses on: 5T –IT(Information Technology), BT(Bio Technology), NT(Nano Technology), ET(Environment Technology), ST(Space Technology), and new technology that UST will lead in the future.

+ Six dots
  • Information Technology
  • Bio Technology
  • Nano Technology
  • Environment Technology
  • Space Technology

Word Mark

UST Word Mark image
Word Mark

As a key component of the UST identifier, the word mark is a representative symbolic icon that is the core of all the visual communication displaying the image of UST internally and externally. The word mark was developed to give UST members a sense of unity and to create a coherent image for the institution, so it should carefully be used. The components of the UST logo should not be altered or changed in any way.

UST Grid System image
Grid System

If it is hard to apply the data in the CD, a drafting machine can be used. However, one should obey the aforementioned regulations and be careful not to damage the identifier of UST.

UST Space Regulation image
Space Regulation

When applying the word mark, one must take care to secure enough clear space according to the space regulation. If the height of the word mark is X, space needs to be secured as follows.

UST Minimum Size Regulation image
Minimum Size Regulation

When UST’s word mark is applied to media, its height must be the same or longer than 6mm, and it must contain no fewer than 18pixels.

Type of Logo

As to write official name of UST Identifier, Korean, English, Chinese logo type is designed in the form of harmonizing with UST word mark. The logo type, developed to secure the unity of visual images, gives UST members a sense of unity and deliver UST's coherent image; therefore, it should carefully be used. The components of the UST logo should not be altered or changed in any way.

Korean logo type

English logo type

Chinese logo type

Signature Regulation

UST's identifier is completed by the combination of the word mark and the logo type. Its basic form is the lengthwise combination of Korean/English.

Space Regulation

When the signature is applied, enough clear space must be secured according to the space regulation. If the height of the word mark is X, space needs to be secured as follows.

Minimum Size Regulation

When UST Main Signature A is applied to media, its height must be the same or longer than 12mm and it must contain no fewer than 32pixels.

When UST Main Signature B is applied to media, its height must be the same or longer than 7mm and it must contain no fewer than 19pixels.

Color Regulation

The color system is one of the important factors that form UST's Identity together with the UST Identifier. Also, it is an important means of delivering UST's image that is applied to every kind of visual media, so the designated colors should be used coherently and accurately.

As a regulation to show the UST Identifier clearly, the background color application plays an important role in forming the brand image. The UST Identifier requires the use of the designated colors on a white background, which is done to show the identifier clearly against the background. Embossing, gold, silver, or other colors can be used to present the identifier depending on the application condition, and this color application is possible within the range in which UST's image expression may clearly be seen.

Main Color

Sub Color

Standard for Background Color Brightness

  1. 1It is applied in full color on a white background.
  2. 2If it is applied in full color on a black background, the original colors should be kept.

FULL COLOR

FULL COLOR - White BG
White BG
FULL COLOR - UST Dark Gray BG
UST Dark Gray BG
FULL COLOR - BLACK BG
Black BG
FULL COLOR - Red BG
UST Red BG
FULL COLOR - UST Light Gray BG
UST Light Gray BG

ONE COLOR

ONE COLOR - UST Red
UST Red
ONE COLOR - UST Light Gray
UST Light Gray
ONE COLOR - Black
Black
ONE COLOR - UST Red BG
UST Red BG
ONE COLOR - UST Light BG
UST Light BG
ONE COLOR - Black BG
Black BG

METALLIC COLOR

METALLIC COLOR - UST Gold
UST Gold
METALLIC COLOR - UST Silver
UST Silver
METALLIC COLOR - UST Gold BG
UST Gold BG
METALLIC COLOR - UST Silver BG
UST Silver BG
METALLIC COLOR - UST Gold Embossing
UST Gold Embossing
METALLIC COLOR - UST Silver Embossing
UST Silver Embossing

Examples of improper use of the logo

The color system is one of the important factors that form UST's Identifier together with the UST Identifier. Also, it is an important means of delivering UST's image that is applied to every kind of visual media, so designated colors should be used coherently and accurately.

UST logo - Changing the size or location of the part of symbolic motive
Changing the size or location of the part of symbolic motive
UST logo - Rotating the part of symbolic motive
Rotating the part of symbolic motive
UST logo - Deleting or adding part of the symbolic motive
Deleting or adding part of the symbolic motive
UST logo - Changing the size or location of the word mark
Changing the size or location of the word mark
UST logo - Applying other fonts to the word mark
Applying other fonts to the word mark
UST logo - Distorting the work mark
Distorting the work mark
UST logo - Applying italic font to the word mark or distorting it
Applying italic font to the word mark or distorting it
UST logo - Applying shadows to the word mark
Applying shadows to the word mark
UST logo - Applying borders to the word mark
Applying borders to the word mark
UST logo - Expressing the word mark via imprinting
Expressing the word mark via imprinting
UST logo - Changing part of the word mark color arbitrarily
Changing part of the word mark color arbitrarily
UST logo - Changing part of the word mark color arbitrarily
Changing part of the word mark color arbitrarily
UST logo - Applying lines to the word mark arbitrarily
Applying lines to the word mark arbitrarily
UST logo - Not complying with the designated background color application regulation
Not complying with the designated background color application regulation
UST logo - Applying word mark color different to designated color according to the background color regulation
Applying word mark color different to designated color according to the background color regulation
UST logo - Changing part of the word mark color arbitrarily
Changing part of the word mark color arbitrarily
UST logo - Not complying with the designated background color brightness
Not complying with the designated background color brightness
UST logo - Applying the word mark on a background with complicated patterns
Applying the word mark on a background with complicated patterns
UST logo - Applying the word mark on an image that makes the word mark blurred
Applying the word mark on an image that makes the word mark blurred
UST logo - Applying the word mark on a complicated image
Applying the word mark on a complicated image